For high school & college athletes
Audience growth. NIL deals. Taxes done right. The Roth IRA you should have opened the day your first check cleared. One operator runs your full wealth team — built for the athletes the old industry priced out.
The reality nobody tells you
NIL is the biggest financial opportunity in the history of college sports. Most athletes will waste it — not because they don't work hard, but because nobody built the system around them.
Up to 60% of former pro athletes face serious financial distress within five years of retirement. The cause is almost never the income — it's the absence of a system.
Most playing careers end before age 30. The wealth you build during them has to fund the next 50 years of your life.
A traditional wealth team — agent, attorney, CPA, financial advisor — runs $50,000+ per year. Out of reach for everyone but the top 1% of earners.
What you get
Every member is matched with an operator who runs the engine on your behalf — six specialist agents that handle the parts of your career nobody taught you how to manage.
One conversation, one document. We capture your sport, your goals, your numbers, and your family situation — then build a candid 30-day action plan.
Your niche, three content pillars, a 30-day calendar built around practice and games. Brands pay for audience, not athletic résumés. We grow yours.
Media kit, pitch templates, deal scorecard, contract red-flag review. We tell you when to take it, when to negotiate, and when to walk.
NIL income is self-employment income. The IRS wants ~30%. We build the budget, the tax-reserve account, the custodial Roth IRA, and the full account stack — before the surprise hits in April.
Index investing in the right accounts at the right ages. Real estate when it makes sense. The wealth roadmap that turns your earning years into decades of compounding.
Your operator delivers a weekly pulse — what's on deck, what to film, what to sign, what to skip. The cadence that turns months of intent into years of compounding.
How it works
Two minutes. Tell us your sport, your level, what's already happening with your money and audience. We review every application personally.
30-minute call with you and your family. We share what we'd build for you in the first 30 days and confirm fit. No pressure — most calls end with a clear yes or no.
Your profile, diagnosis, and 30-day action plan land within 48 hours of signing. The weekly pulse starts Monday. By month two, you have a real system.
Built for the whole family
We work with athletes and the people who love them — because the right financial system needs both.
For athletes
You're going to have a window. Make it count.
For parents
Your kid is being asked to make adult financial decisions. They shouldn't make them alone.
Why now
A team that used to take six full-time professionals — agent, attorney, CPA, financial advisor, business manager, content strategist — runs as a coordinated set of AI-native specialists. Every member gets a level of service that, until last year, didn't exist at any price under $50,000/year.
Frequently asked
No — and that's deliberate. The Athlete Wealth Engine is an advisory and operations service. When you need a registered investment adviser, CPA, or attorney for actual execution (filing taxes, signing as your fiduciary, drafting binding contracts), we bring in licensed professionals from our network. We're the team that makes sure those people get hired, briefed correctly, and held accountable on your behalf.
No — the opposite. The single biggest financial mistake young athletes make is not opening a custodial Roth IRA in the year they first earn NIL income. That contribution slot is use-it-or-lose-it forever. A $7,000 Roth contribution at age 16 becomes ~$300,000 at 65 at historical equity returns. Working with us before the money arrives is when the leverage is highest.
$300/month for our standard membership, billed annually. That covers the full six-pillar engine, your dedicated operator, the weekly pulse, and access to our network of licensed CPAs and attorneys for execution. Higher-tier plans (for athletes with significant existing income or complex situations) are quoted on a discovery call. No commissions, no AUM fees, no kickbacks from any brand or financial product.
Agents work on commission — typically 15-20% of every deal. They're paid to close deals, not to walk away from bad ones. We're paid a flat fee, which means we'll tell you to walk away when the deal isn't worth it. We're also broader: an agent gets you deals; we build the audience that makes you valuable, the financial system that protects what you earn, and the wealth plan that lasts your lifetime.
Working with an advisor on NIL strategy, financial planning, and personal-brand work is fully permitted under NCAA rules. We work alongside your school's compliance officer on every deal disclosure to make sure everything stays clean. If your sport, school, or state has a specific rule we need to navigate, we surface it on the discovery call.
All of them. The engine is sport-agnostic — football, basketball, baseball, softball, gymnastics, swimming, track, soccer, lacrosse, volleyball, wrestling, golf, tennis, hockey, and more. The frameworks (audience, deals, financial, wealth) apply universally; the playbooks adapt to the specific sport's market dynamics.
Apply anyway. The discovery call is free and there's no pressure to sign. You'll walk away with a clearer view of where you are and what the highest-leverage moves look like — useful even if you decide we're not the right fit.
The Athlete Wealth Engine is operated by a small team of advisors, builders, and former athletes. We use a proprietary AI-native operating system that lets one operator deliver the depth of work that used to require a six-person team — which is what makes the price point possible. Founder bios and team page coming soon.
Apply for membership
We review every application within 48 hours. If we're a fit, we set up a 30-minute discovery call with you and your family.